Journelle - A Body-Positive Lingerie Store in New York

Overview

+1 646-649-5359

www.journelle.com

14 E 17th St, New York, NY 10003, USA

Hours

Monday 11:00 AM - 7:00 PM

Tuesday 11:00 AM - 7:00 PM

Wednesday 11:00 AM - 7:00 PM

Thursday 11:00 AM - 7:00 PM

Friday 11:00 AM - 7:00 PM

Saturday 11:00 AM - 7:00 PM

Sunday 11:00 AM - 6:00 PM

Journelle Introduce

Journelle is a boutique lingerie and intimate apparel store nestled in the heart of New York City. Specializing in providing comfort and confidence to customers through a diverse selection of high-quality products, Journelle has established itself as a trusted destination for all your intimate needs. The store offers an inclusive shopping experience, catering to a wide range of sizes and preferences, making it a haven for individuals seeking body-positive fashion choices.

Located at 14 E 17th St, New York, NY 10003, Journelle is easily accessible to locals and visitors alike. The store operates from Monday to Saturday, 11:00 AM to 7:00 PM, and on Sundays from 11:00 AM to 6:00 PM. This consistent schedule ensures that customers can plan their visits conveniently around their schedules.

Specialized Services: Journelle offers expert fitting services, ensuring customers find the perfect fit for their needs. The staff is knowledgeable and approachable, providing personalized attention to make the shopping experience enjoyable and empowering.
Product Variety: The store carries a wide array of lingerie from various brands, including styles that cater to different body types and preferences. Whether you're looking for everyday comfort or something more luxurious, Journelle has something for everyone.
Body-Positive Environment: Journelle prides itself on creating a welcoming space where customers feel respected and valued. The store emphasizes inclusivity, offering products that celebrate diverse body shapes and sizes.
Promotional Events: Throughout the year, Journelle hosts various events and promotions to cater to its loyal clientele. These include trunk shows, special sales, and workshops focused on self-care and confidence-building.

Customer feedback highlights Journelle's commitment to exceptional service. Many appreciate the store's body-positive approach and the personalized attention they receive from the staff. One customer shared their positive experience:

"My experience at Journelle was completely different from other shops I've visited. The staff was understanding and respectful, making me feel comfortable and empowered during my shopping experience."

While most reviews praise Journelle's inclusive approach and knowledgeable staff, there have been occasional reports of operational inconsistencies. For instance, one customer mentioned an unexpected closure during business hours, which they found disappointing. Despite this isolated incident, the majority of feedback underscores Journelle's dedication to providing a positive shopping experience for all.

If you're in New York City and looking for a lingerie store that combines style with inclusivity, Journelle is definitely worth a visit. Whether you're searching for everyday essentials or something special, the store offers a welcoming environment where you can shop with confidence.

Reviews

Feb 11, 2025

I've faced a number of inappropriate body comments at other shops. My experience at Journelle was completely different. When I arrived, I was promptly buzzed in by an associate named Stella. I explained to her that while I don't look disabled, I have disabilities that contribute to pain, dizziness, and other issues, and therefore will need more help. She said she was happy to help and brought me a variety of styles and brands to try. She was also very careful to respect my preferences around measuring and privacy, and for the first time in my life, I left bra shopping feeling happy and respected. I'm also a very hard to fit size (usually large cup, small band) and they had a variety of options. If you're tired of weird bra shopping experiences and need a body-positive change of pace, this is the place. If you are prone to dizziness like me, know that there are places to sit down in your dressing room. Bra sizes run differently in the US, UK and France and also between different brands, so don't be surprised if you end up needing different sizes in different companies.

Nov 13, 2024

This is one of my favorite places, but today, at 5 PM in the middle of the afternoon, I walked in to try to buy lingerie, and they were closed for lunch. I asked if someone could help me because I was traveling, but they said, ‘No, sorry, we open at 5:20.’ To me, it’s strange that on a Wednesday at 5 PM, after work hours, they would be taking a break and claiming to be extra busy. They were pretty rude and seemed annoyed that I was knocking on the door at 5 PM on a Wednesday, as if I were being unreasonable.

Apr 02, 2025

I had an awful experience with Journelle’s customer service. I purchased a bra but didn’t like the fit, so I requested a return. My first email went unanswered for days, and only after a follow-up did they respond—telling me they didn’t have return slips yet but would send one when available. That took several more days. After I finally sent back the item, I heard nothing about my refund. Again, I had to reach out, and once more, my email was ignored for days. It took three weeks after they received my return to finally get my refund. Just the worst service—I won’t be shopping here again.

May 06, 2023

My daughter and I worked with Dottie today and she was EXTREMELY helpful and kind. She placed us in our individual dressing rooms which included a bottle of water (nice touch!). I shared what I liked in a bra and what I was looking for, she measured each of us and then brought back many beautiful options. We walked out with 7 new editions to our wardrobe. We also received a card with today's measurements which they also keep on your profile for future reference. It was such a nice experience. THANK YOU, Dottie! We will be back!

Jun 08, 2023

I’ve been struggling with ill fitting bras for years now! Pinched shoulders, bulging cups, marks on my chest - you name it, it’s happened to me. Not to mention, I wasn’t even sure of my bra size walking in. Journelle had the solution to all my problems. From the fitting to the selection of styles and colors, I left satisfied with 2 solid everyday bra choices. Keilis was super helpful, advising me with styles that would flatter my bust shape and colors that would make for an appropriate nude shade for my melanin. From the moment I walked in, she was super helpful, kind, and caring. Customer service was EXCELLENT, and not once did I feel anything less than comfortable. Highly recommend for ladies looking for everyday undergarments and lingerie alike! A large selection to accommodate everyone’s needs.