Gosurori The Gothic Lolita

Ginza TokyoIn Japanese, gosurori means GothLoli, or Gothic Lolita. At comic book fairs and youth shopping malls in Hong Kong, it is not unusual nowadays to come upon such “Lolitas”, young girls or women dressed in Victorian-style clothing to look like porcelain dolls.

Others put on Japanese schoolgirl uniforms, kimonos or various cartoonish outfits - popularised by famous characters in Japanese manga comics - to simulate the appearance of an under-aged nymph.

Mainstream boutiques and department stores in main Japanese cities were apparently already selling Lolita clothes in 2000. As a youth sub-culture, it must have been entrenched well before then in Japan - so we in Hong Kong are more than half a decade behind.

Local pop star Kelly Chen Wai-lam recently dressed as one at a Halloween bash at Ocean Park. It was rather embarrassing: it doesn’t matter how old Chen is, she is clearly past the age limit on posing as a fake Lolita.

It’s depressing to think how we are always playing catch-up to the latest in Japanese (sub) culture, from youth fads and high cuisine to underground porn and social pathology.

While Japan’s gangsters are busy producing high-quality pornographic VCDs and DVDs, our triads can do nothing better than pirate their Japanese counterparts. If the Japanese porn industry were to collapse today, triad gangsters in Hong Kong would have to go on welfare.

We are even behind when it comes to depression and mass psychology. For years, Japanese media and health-care professionals have been writing and warning about the growing hikikomori phenomenon. Reports are only now surfacing in local papers that we, too, have our own reclusive adolescents and young adults who live in abject isolation and shun all human contact.

The Hong Kong Christian Service released in July what is believed to be the first local hikikomori study of its kind, estimating there are about 6,000 such troubled youths among us. I would bet the problem has been there all along, but we only now recognise this social malaise in our midst.

In the past, local social workers, educators, parents and media pundits had bemoaned youths who spent all their waking hours on games and computers in their own room, interrupting their cyber-routine only when they had to eat or go to the toilet.

What did we think their problems were?

Because we were late - as usual - to the internet craze, we were paying more attention to the games rather than the gamers - the symptoms and not the disease. Hikikomori can mean both the social phenomenon and the people who suffer from it.

In a sense, it’s nothing new: what can be more ordinary than for lonely, misunderstood and confused youths, under intense pressure from family and school, to withdraw into a cocoon of their own making?

The much-hyped Japanese film Train Man, which did well last month at the local box office, underlines the public interest in this trend. It tells the story of one such recluse who rescues a girl and wins her heart, with help and advice from fellow hikikomori on the Net.

There is no shortage of experts, in Hong Kong and elsewhere, to explain the hikikomori phenomenon. But why some young people are caught up in it while others outgrow it is ultimately as perplexing and unexplainable as many other social diseases.

It is serious food for thought. Perhaps Japanese culture, even with all its malaise, malice and dysfunctions, has a lot more to offer than the meagre, imitative “culture” of our “world city”.

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Competition and Sales Soar Among eTailers

365:226 - 8/13/2008.According to a recent study done by Kiplinger Business Resource Center, eTailers stand to see a 16% increase in online sales - to nearly $200 billion this year; according to their projections, sales won’t level off until somerwhere around 2012 - and that’s at a steady 10% growth each year.

Not too shabby; especially if you’re already set up as an eTailer.

So what categories are going to be the big money makers? Luxury goods and fashion.

As retailers, and eTailers, begin to utilize new technology such as 3D imaging that will allow customers to virtually “try on” clothing before buying it and other multimedia page designs that incorporate video to better showcase product, you can expect sales numbers to soar.

Let’s face it, we’re living in a Web 2.0 world now - shouldn’t our fashion be 2.0 as well? I certainly think so. To me, the sheer simplicity of sitting down at my desk, drinking a cup of coffee, and clicking through a virtual showroom of fashion is simply fabulous. See something I like, point, click, and check out. It’s at my doorstep within a few days. No waiting in line at a checkout, and no dealing with the unsupervised, noisy teenagers running around the mall.

“What if I need to talk to a sales person?”

It’s a legitimate question. But I’ll bet you’ve noticed more and more of your favorite stores offering the option of “live chat.” Having used the “live chat” option on a number of occasions, I can say that I prefer that over picking up the phone - whether I’m purchasing clothing or paying my utility bill.

So, it begs the question, with all the new software available, how do we, as eTailers, stay competitve? How do we close the sale instead of our competition?

It’s simpler than it seems. Keep it simple. Don’t over complicate things. Make your product offerings to the point and display them well. Make your website appealing with clean lines and limited flash. Above all, invest in some sort of monitoring software; nothing over invasive, but a software that will prompt your customer after they’ve been idle for 3 minutes or more. Monitoring software can give a consumer that might be talking themselves out of completing the sale, the perfect nudge to help them complete it.

Tracking software can help you monitor your customers clicks and tell you what is working and what isn’t; mid-to large-size firms can turn to firms like Coremetrics, WebTrends, or Ion Interactive. If you’re a small business, you can get the help for free through Google Analytics.

Finally, if you keep both an online and brick-and-mortar presence, make the shopping experience seamless, regardless of where they make their purchase. As Home Depot found out not so long ago, it makes no sense to offer items online that you don’t offer offline; it only serves to confuse your customer and skew your brand identity.

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Online Fashion Name Tips

The Great EscapeHow to stand out among all??

Wow! For 2-3 months i havn’t get Emmagem.com online fashion directory, & today.. i found out NEW online fashion blog and total updated are > than 300!! Good news to us.. ^^

Emmagem website do not provide function to bookmark the link, or noted down your favorite blog.. After you check the style, compare pricing, is possible to forget what is your favorite blog. Except the website allows you to copy all the online blog to Excel, & you can write your notes there - price comparison, fashion brand(Yoco..) & bla bla bla..

Back to topic, it is really important to ATTRACT customer with the RIGHT NAME!! I found that, most of them combine at least 2 of the name below:

Fruit: Strawberry, Orange,
Fashion: Fashionista, Couture, Wardrobe, Vogue
Stylish, Trendy, Clothes, Dressing, Closet, Boutique ..
Online
Number: 2, Eight ..
Colour: Pink, Purple ..
Animal: Cat, ..
Adjective: Pretty, Nice, Viva, Joy ..
Shape: Curve, Dot, ..

TipS:
You can check out the Emmagem online directory by yourself, among that 300, pick 10 online fashion blogs that you wish to go (You >first sight!). Write down the names, find out what are the words combination, style, & other factor. I believe you may have ideal on how to create your online fashion blog name!!

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