Archive for February, 2008

Asian Designer Review: CHU Keng Fu

Asian Designer Review: CHU Keng Fu

Chu Keng Fu of Fudesign has an interesting view of the world. It is a warped, colourful place, invaded by aliens, monsters and robots. Hailing from Taiwan, Fu, as he prefers to be called, is trying to make sense of the world he inhabits. ‘I am from Taiwan, a beautiful island. Although the place is [...]

What is Effective Merchandising?

What is Effective Merchandising?

According to the American Heritage Dictionary, merchandising is the promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies: basically everything we do to sell a product to the consumer.
What we generally think of as merchandising is the way we present merchandise to attract [...]

How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN?

How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN?

Research Paper Abstract:
The Harvard Business School has modeled ad auctions as a dynamic game of incomplete information, so we can study the convergence and robustness properties of various strategies. In particular, we consider best-response bidding strategies for a repeated auction on a single keyword, where in each round, each player chooses [...]


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