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Can the length of women’s hair signal where the economy is going? The Nikkei, Japan’s leading business daily, thinks so

by Ian Rowley

Forget hemlines on skirts. When it comes to fashion-oriented predictors of economic performance in Japan, it’s the length of women’s hair that really matters. At least, that’s what the Nikkei, Japan’s leading business daily, would have its readers believe. In a report last month, the paper conjured up stats to show that Japanese women start wearing their hair short when the economy is worsening and let it grow longer when times are getting better.

Drawing on more than 20 years of hairstyle data recorded by Kao (KCRPY), Japan’s biggest consumer products manufacturer, the idea is similar to the long-standing theory that the wearing of shorter skirts is linked to economic prosperity. After all, shorter hemlines were in style in the U.S. during the Roaring Twenties and Swinging Sixties, both periods of rapidly rising prosperity.

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The video is a bit shaky in parts because the maker was walking and filming at the same time. I started to do that after I would turn off my camera and someone with interesting style would walk by!

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Women : loden (white/tweed), no-collar loden, knitted poncho, long knitted cardigan, colorful dress trenchcoat, shiny trenchcoat with 3/4 sleeves, one-piece dress with 3/4 sleeves, blouse, short-pants salopette, micro denim shorts, flare denim, ankle and pumps (white, bleu, red), square-toe pumps, wedge soles, liberty prints, retro checks, plain colors (green, pink, yellow, orange, melon, strawberry)…

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